With pun-filled taglines like "Halal, will it be me personally you are considering? " and "You had me at halal, " Muzmatch might appear like merely another quirky dating app — but there is alot more to it than that.
Muzmatch is geared towards finding wedding partners for Muslims across the globe — plus it claims become near to striking one million users globally.
Running in virtually every nation (though it really is best into the UK, US, and Canada), the location-based software shows users probably the most appropriate individuals near them centered on a "sophisticated algorithm" which considers a variety of facets on the basis of the information they offer inside their pages.
Muzmatch had been the brainchild of 34-year-old Shahzad Younas, a previous morgan stanley banker whom told Business Insider he left his work in June 2014 to understand simple tips to build apps after he previously the theory when it comes to business.
"we thought, 'Why is no one doing an application for the Muslim market? '" he told company Insider. "We did not have such a thing, we had been still on websites online. "
As being a Muslim himself, he stated he understood "the marketplace, the viewers, while the problem" — something other programs had deficiencies in expertise in.
"For Muslims, wedding is this type of big section of your life, " he explained. "we do not actually date, we marry. "